IPTV is a television service with Internet network that uses network architecture and method of the Internet protocol suite over a network infrastructure, such as internet and broadband access internet network, instead of using radio frequency, satellite and cable television signals.

IPTV technology enables analytical applications of population-based TV audience behavior, instead of the sample, so that the validity of the analytical results through the Media Rating that we have more power than sample-based analytical results.

In use, in addition to monitoring and analyzing the ratings of TV channels, service Media Rating is also able to share TV channels both audience share, the program share and durations up peak time analysis on live TV and TV on Demand (TVoD) good TV channels nationally and internationally ,

IPTV technology enables analytical applications of population-based TV audience behavior, instead of a sample. so that the validity of the analytical results through the Media Rating that we have more power than competitors based analytical results of samples. The analogy is like comparing the results of population census data with the government-owned market research from private institutions.